ICAD Upstarts

RAPID

The brief was to rebrand The Pet Rock or a useless item of are own invention/choosing.
I created ‘RAPID’, the fastest hair growing product. April became my identity.
She was first created in my story board to bring across my idea of this amazing shampoo brand,
and then very quickly became the face of it all. I chose to stick with a paper craft element through
my campaign, creating not only the logo from paper but also a match box style packaging for the bottle,
and a life size April herself to advertise the shampoo.I broke up the components of April’s face to create a
pattern that worked well across the logo and Rapid products. I also included a male figure to allow this product
to reach out to the male audience. April also has her own Facebook page that people can
follow and post up pictures of their new RAPID hair styles.

 

April Face April Male Face

 

 

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Rapid Shampoo Logo

 

Rapid April Branded Products

 

Life Size April Cut-out Photograph

 

Packaging for shampoo bottle

Rapid Shampoo Box Packaging

 

 

 

 

Dublin Fringe Festival

This was a collaborative project
between me and Kellie.

Our task was to come up with a new advertising strategy for the Dublin Fringe Festival.
The festival itself is a collaboration of culture, fun and celebration of the arts.
Our first step was creating a tagline, ‘Uncover Your Fringe’.
We played around with this notion of uncovering yourself.

 

Fringe Festival Tagline

Some of are portrait shots

Fringe Festival Photos

Dublin Fringe Festival Poster

Instagram page

Fringe InstagramFringe Instagram Iphone

 

Stop animation

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branding